German Market Entry · Fractional Country Manager
Every great expansion has a moment of landfall.
This is your moment. Your company sets foot on German ground without company setup, without permanent hires, without guessing. Just a proven operator who knows the market and guides you through, phase by phase, until your success is built.
LANDFALL Germany gives international B2B companies their first boots on the ground in Germany, on a fractional basis. We validate your market, build your pipeline, and hand over a running business before you commit to a single full-time salary or set up a costly subsidiary.
The Problem
Most companies enter Germany in the wrong order.
They ask their local consultancy to assess the German market.
They set up a legal entity.
They hire a Country Manager.
They start selling, and hope the product fits the market.
A real conversation with a potential German customer never happened.
The investment came before the answer.
We reverse that process entirely.
The LANDFALL Way
Before you invest in structure, better invest in market truth.
Before you invest in structure, we invest in market truth.
Phase 1 – Market Validation
4 to 6 weeks · €5,000 fixed price
- Structured analysis paper on your Germany expansion opportunity
- Competitive landscape and product-market fit assessment
- German and EU compliance check for your product
- Real conversations with potential German customers and first buyer feedback
- Clear Go or No-Go recommendation, fully documented
If No-Go: €5,000 spent instead of €250,000.
If Go: we define Phase 2 together.
Phase 2 – Market Build
3 to 12 months · from €5,000 per month
- Target list of 30 to 60 qualified German companies in your segment
- Direct outreach and first sales conversations on your behalf
- Bi-weekly report: what German buyers say about your product and pricing
- Qualified lead pipeline built from scratch
- All contacts and pipeline data belong to you
You make the decisions. We do the work.
Phase 3 – Scale and Handover
3 to 12 months · from €5,000 per month
- First paying German customers, closed and documented
- Repeatable sales process and CRM structure
- Structural recommendation: entity, distributor or hybrid model
- Recruitment support for your permanent Country Manager
- Full handover documentation so nothing is lost
You take over a running business. Not an empty structure.
Every phase is independently bookable. You decide after every phase if, how, and how long you need support. No long-term commitment.
Why LANDFALL
You are not paying for a nice presentation. You are paying for execution and results.
LANDFALL Germany reverses the conventional market entry approach. We start with the obvious step that most companies skip entirely: market validation. Not company formation. Not hiring. Validation first.
The effort to win a German customer pays dividends for years. German B2B relationships are long, loyal, and resistant to competitive disruption once trust is established.
Meet Alexander Haas →20
Years
Experience
15
Years
B2B Sales
5+
Countries
of international employers
Is This Right For You?
LANDFALL Germany is not for everyone. Here is how to know if it is right for you.
Perfect Fit
- You run a profitable B2B business in your home market with a proven track record, and Germany is your next serious expansion target.
- You operate in the industrial segment, either as a manufacturer of technically complex products or as a supplier of technical components for the German industrial market.
- You can adapt your product to German and EU technical regulations, either directly in your own production or through strong influence over your third-party manufacturers. Compliance is not optional in Germany, and you know that.
- You are the decision maker, whether owner, CEO, COO, or equivalent. You can make fast decisions and will not let internal processes slow down the expansion.
- You want to validate the market first, build a real sales pipeline with real customer feedback, and use that foundation to set up your German operation on solid ground.
- You are ready to be involved. We will have regular meetings, you will be kept informed on every development, and you will make the key decisions together with us. This is your expansion, we are your operator.
Not the Right Fit
- Your product is a mass market B2C product and you are looking for marketing support, not operational sales.
- You already have an existing German structure or operation and are looking for a sales professional to manage it.
- You are a startup without a proven business model in your home market. Germany is not the right place to find product-market fit for the first time.
- You are looking for a one-time market study with no operational follow-through.
- You expect results without being available for regular decisions and active involvement.
Get Started
Ready to make your LANDFALL in Germany?
No pitch. No commitment. No contract. Three conversations to find out if we are the right fit for each other.
01
Discovery Call (60 minutes)
We get to know each other. You tell us about your company, your product, your USPs, and your home market. We want to understand why Germany, what you expect from the expansion, and what success looks like for you. We explain how LANDFALL works, what we do, and how we work together. No obligation. No contract. Just an open conversation.
02
Alignment Call (60 minutes)
Before this call, LANDFALL Germany prepares a first short overview of your potential product and customer fit in the German market. If we believe we can be the right partner for your expansion, we define together the concrete scope and focus of Phase 1. If we do not see a fit, we tell you directly and explain why.
03
Decision Call (30 minutes)
You have received our Phase 1 proposal and discussed it internally. In this call we answer your final questions and align on the last details. If both sides are ready, this is where Phase 1 officially starts.
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